A Brain Profiling Success Story

In a time of many changes and lots of uncertainty, I thought it would be appropriate to share a success story with you all. As you know, I am a Brain Profiling Practitioner. What we do, is to determine what a person’s thinking preferences are. This we know by determining which part of their brain they prefer thinking with. Someone who prefers thinking with the bottom left part of the brain, thinks completely different from someone who prefers using the top right quadrant of the brain. The one dislikes change, the other loves change. The one hates routine, the other one thrives on routine…etc. It only stands to reason then, that people with certain profiles would excel in certain jobs, whereas others with a different profile may not do as good simply because it falls outside of their personal preference.

Many people at first don’t believe that it works, but we’ve proven over and over again that testing a candidate before placing them in a position, is crucial. We’ve met with resistance from companies, staff recruitments agencies and members of the public alike…until they realised the power of these profiles.

One particular client of mine bought into the idea. We started off by testing everybody working in their company. An interesting phenomenon came to the fore: all the people who were successful in sales, had almost identical profiles. The MD then decided, that before appointing anybody in sales, we had to do a brain profile for them…much to the chagrin of certain recruitment agencies because now they couldn’t “push a sale” – we could actually test whether the candidate fitted the position.

A new sales manager was then appointed who did not believe in the profiles and he went ahead and appointed people as he thought right, without doing their brain profiles. Every single last one of them who did not have the correct profile for the position of sales, either resigned or was asked to leave within their first three months – costing the company almost R100 000 in revenue! Since then, each person is tested before they are appointed to ensure that the right person is placed in the right position. You’re not doing your candidate or the company a favour by “pushing the sale”. It costs the company money and it causes the employee a loss of self-esteem, self-confidence and a feeling of failure.

I may just add, that those appointed who had the right profile, are all successful sales people, making money and enjoying what they do! And remember… a happy workforce is a productive workforce.